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Online display advertising ‘produces positive latent brand effect’

Brands should not rely on click through metrics as the sole measurement of online display advertising effectiveness, according to a major new study from the Internet Advertising Bureau (IAB). Research...

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Hyundai strengthens walking dead sponsorship with zombie-killing cars

Hyundai, a long-standing sponsor of TV show The Walking Dead, has launched a new initiative in which fans can create a customised car built to survive the zombie apocalypse. Available via a microsite...

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Will your car become your most powerful mobile device?

Smart dashboards may turn ours cars into the most powerful mobile devices for advertisers, as tech giants Google and Apple form alliances with car manufacturers to advance their in-car operating...

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