Online display advertising ‘produces positive latent brand effect’
Brands should not rely on click through metrics as the sole measurement of online display advertising effectiveness, according to a major new study from the Internet Advertising Bureau (IAB). Research...
View ArticleHyundai strengthens walking dead sponsorship with zombie-killing cars
Hyundai, a long-standing sponsor of TV show The Walking Dead, has launched a new initiative in which fans can create a customised car built to survive the zombie apocalypse. Available via a microsite...
View ArticleWill your car become your most powerful mobile device?
Smart dashboards may turn ours cars into the most powerful mobile devices for advertisers, as tech giants Google and Apple form alliances with car manufacturers to advance their in-car operating...
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